What is commercial work when it comes to photography? For me, it means anytime the work is used for advertising something. This may be a magazine, billboard, or maybe a web page. Since my start in photography, this is an area I have enjoyed. My style is more of a photojournalist like I do for weddings. I guess I like things that appear natural.
I was recently hired to take pictures for a company website. We sit down, and they tell me what they are interested in or have in mind. This could be done verbally, using Instagram pictures they have in mind. After I hear or see, I do what I think they are looking for. Let’s face it, competition is everywhere, and trying to get someone to buy from you may come from on professional picture. Your company is only as good as it looks, and I am sorry, the selfie will most likely not do it. Look at the picture below; what are they trying to sell?
Yes, if you said she was trying to sell her podcast, you would be correct, and I did my job by taking the vision of the podcast. She is not a professional actor, but by having her do what she was comfortable with (podcasting), I waited for moments and then took the pictures.
The reward (other than getting paid) is seeing your work in a magazine or on their web page. Maybe when you are driving and seeing your image on a billboard. That's the reward for me. I did my job, and hopefully, they are making money with the pictures they used. Over the years, I have done a lot of commercial work. I have done Medical, teaching, many products, Political campaigns, and companies. What's next? I don't know, but I look forward to whatever it will be. A boating campaign would be one that I would like to do sometime on my bucket list. I love water and boats or possibly do a vacation spot.
