There is so much out there to get documented for someone needing a picture. This could be the high stress of a wedding, maybe a landscape or travel, and the list can go on. One advantage of product photography is that you get a chance to think and then take the picture

When your present employer finds out that you are a product photographer, you got it; they ask if you could take some pictures. So that is what I did above for an upcoming show.

My setup was using white paper on a roll for the background and then placing the rolls about 8 feet away from the back of the roll. This time, instead of flash, I used 4 continuous lights. The significant advantage of constant light is that I can see where the light is and make adjustments if necessary. The other benefit of this project was color. The color had to match. With my background in the printing industry, I do a process that we call ICC profile. What is that? Make it simple it's a process to make sure everything is calibrated from camera to post-processing to print. I use X-Rite Color check for this process.

Why 4 lights? I used two of them to light the back of the paper to make it white. With no light, it would have been dark gray. Two to light the back even. The other two, I used one for the backlight of the roll and the other to light the front.

After taking the pictures of the single rolls, it was time to put them together. The advantage of the single is that it gives the client multiple ideas and uses how they want. In this case, they are using both single rolls and various rolls. I know because I am working with them on an advertising project.